International information an E business strategies Assignment

International information an E business strategies - Assignment Example Internet network architecture involves the use of architectural techniques in the field of internet networking technology. There are different components of the internet network architecture and technology. Client. Comprises the physical devices such as computers, mobile devices and notebooks that are linked to the wireless network area. Satellite. A satellite is used in the catching and distribution of signals over the network. Network adapters. These are used to set up or configure the internet technology in the operating system. Examples of network adapters for accessing the internet are LAN cards and modems. Routers. Transmit data from one place to the other in the form of data packets. Access points. Transmit data between wired and wireless technology. . Bridges. Used to establish connections between wired networks such as Ethernet and wireless networks such as LAN. Act as points of control in the network architecture. The use of electronic communications changes market trends. Businesses will rush to adapt to emerging trends of marketing. Social networks such as Facebook and YouTube are preferred over search engines due to the interactive nature with the clients. Environmental scanning has a role in shaping the current business strategies (Kalakota & Robinson, 2010). It gives an overview to the organization on the current technological innovations, impact the information will have on the society, cultural and economic factors of a country as well as international contributions. An online marketplace is segmented into various portions. The customer segment comprises existing and new customers, web-savvy and non web-savvy, specific needs customers, and those that are in different... E- Business is a concept that describes the arrangement organizations redesign to incorporate internet services in their business structures, processes and services. It entails the use of electronic devices in the processing and sharing of data to ease interactions with systems and services.Entrepreneurs are faced with decision making challenges resulting from increased globalization, rapid technological challenges and competition. As a result, new knowledge creates a competitive advantage.Entrepreneurs gather information from the external environment and interpret it through organizational learning to improve problem solving. The external environment ranges from the task environment (competition, customers, and suppliers) to the general environment. To realize the full benefits of the internet, organizations need to reinvent their business processes to incorporate the rapidly changing technology. The assembly of computer hardware in computer networking is called computer architectur e. Internet network architecture involves the use of architectural techniques in the field of internet networking technology. There are different components of the internet network architecture and technology. An online marketplace is segmented into various portions. The customer segment comprises existing and new customers, web-savvy and non web-savvy, specific needs customers, and those that are in different demographies.

Cadbury Chocolate Company Marketing Strategy Research Paper

Cadbury Chocolate Company Marketing Strategy - Research Paper Example A specification and assessment of the Cadbury Chocolate’s current marketing strategyA specification and assessment of the Cadbury Chocolate’s current marketing strategy In order to amplify the position and reputation in the market, the organization of Cadbury Chocolate tried to implement effective marketing strategies. Only then, the organization of Cadbury Chocolate might enhance its brand image and range of customers to a significant extent as compared to many other rival players.  Effective distribution system: the organization of Cadbury tried to maintain effective distribution system so that the customers might get their desired products. However, this strategy of Cadbury Chocolate became successful only due to the effective team management and work coordination of the sale team members that amplified the productivity and market share of the organization of Cadbury Chocolate in the market.Customer choice and preferences: the organization of Cadbury Chocolate beca me successful in understanding the demands and requirements of the customers and acted in that way. It prepared varied types of chocolates such as gems, diary milk, perk, 5 stars, à ©clairs that enhanced the profitability and demand of the products of Cadbury Chocolate. Moreover, constant modification of the products so as to fulfill the preferences of the target customers amplified its growth by almost 35 percent within a very small period of time. Due to which, it helped the organization to position itself as a market leader.

Hardness Removal Essay Example for Free

Hardness Removal Essay 88%. Total Hardness Percentage Removal = 100-84328*100=74. 39 % Calcium Percentage Removal = 100-59296*100=80. 06% Magnesium Percentage Removal = 100-2532*100=21. 88% ) How close did the treatment process come to reaching the practical limits of hardness reduction? Hardness removal limits were not achieved. Calcium was reduced to a concentration of 59 mg/L versus the limit of 30 mg/L. And in the case of Magnesium the concentration was reduced to 25mg/L versus the limit of 10mg/L. Calcium percent difference: 30-5930=96. 66% (Absolute value) Magnesium percent difference: 10-2510=150% (Absolute value) 4) How many metric tons of Ca(OH)2 and NaCO3 are necessary to process 59 million gallons of water per day based on the calculations of 1. a. and 1. b.? To run this water softening technique in a water plant processing 59 million gallons per day it would require 51 tons of Ca(OH)2 and 33 tons of NaCO3 2. 27*10-4kgL*223. 02*106L*(ton1000 kg)=51 tons of CaOH2 per day 1. 48*10-4kgL*223. 02*106L*(ton1000 kg)=33 tons of NaCO3 per day Discussion Hard water is an issue for industries that rely on large amounts of water to operate. Hardness generated by elements such as calcium and magnesium cat ions produce scum in pipes and with many industrial chemicals reduces their overall effectiveness. That is why it is important to have economic and reliable ways of reducing water hardness in large scales. The particular method used in this experiment was lime soda softening. It has to be noted that this particular procedure only works for water that has an initial pH level lower than 8. Based on stoichiometry and the addition rules according to Nazaroff and Alvarez-Cohen we are able to find what concentration of Ca(OH)2 and NaCO3 are needed to remove hardness from the water. Based on our results the softening of the water was a success. Initial total hardness was recorded at 328 mg/L, after softening the concentration was found to be 84 mg/L. Looking individually at the reduction of calcium and magnesium the concentration was reduced from 296 mg/L to 59 mg/L and 32 mg/L to 25 mg/L respectively. Even though a large amount of the hardness was removed from the water it was nowhere near the practical limit levels. This can be attributed to the fact that the reactions that dictate hardness removal suffer from diminishing returns. Sources of error in this lab can be attributed to the fact that the sample water was only allowed to precipitate for 15 minutes instead of the 20 that was required as stated by the procedure.

Impact Of Celebrity Endorsement On Consumer Purchase Intention Marketing Essay

Impact Of Celebrity Endorsement On Consumer Purchase Intention Marketing Essay Celebrity endorsement has become a modern day staple of advertisement strategies, used to create distinctive competencies in increasingly competitive industries. This is especially the case with the telecom sector of Pakistan, which is one of the countrys most profitable industries and thus the level of competition is fierce and companies often resort to celebrity endorsement to impact consumer purchase intention. This research study aims to study the nature of the relationship between celebrity endorsement variables and purchase intention. The use of previous studies in this field has created a common set of variables that combine to form the celebrity endorsement factor and as such these variables have been extracted from the literature review. The identified variables are: image-fit, brand recognition, likeability, trustworthiness and attractiveness. The research primarily used a quantitative method for analysis as the author wanted the results to be less subject to the authors own intuition and thus his own bias. This analysis was obtained from questionnaires and formed the basis of the data used to regress the variables with each other. Overall, the regression and cross tabulation results concluded that all five variables had a significant impact on purchase intention with brand recognition and trustworthiness being given the highest value by consumers in terms of affecting their purchase intention. Acknowledgements I would like to express my gratitude to all those who helped me during the whole of my project. I gratefully acknowledge the help of my supervisor, Professor Fareedy who has offered me invaluable advice throughout the project. He has spent time and energy to aid in the completion of this project and none of this would have been possible without his patient instructions, insightful criticisms and expert guidance. I would also acknowledge the enormous support and advice received from my dear friend, Ammar Hameed, without whom this thesis would not have been of the quality that it is now. Table of Contents Chapter I: Overview Introduction Advertisement plays a vital role in the economy; it is the foundation upon which this fast paced world learns whats new and available. To sell a product in the competitive global market has become a challenging task. Homogenous products and brands make it difficult to choose from. Minor tweaks in design and voila a new product is ready for the shelves. However advertisement is major difference between the brands and their products and services. In order to survive in this trade, companies require sales to increase which would establish a label for the company seemingly creates a sense of belonging between the consumer and the product. This sense of belonging is awakened in the hearts of the purchasers by going along with celebrity endorsements where consumers can relate to their favorite celebrity that leads on to influencing demand for that brands product or service. When relating to celebrities, it is vital that companies choose celebrities who are up in the popular rating hence strengthening the scope of accomplishment in gaining market share for the particular brand, product or a service. It can be said that the popularity and the association of the celebrity with the brand has a direct relationship. As the popularity level goes up, so does the image of the brand in question. The basic idea of the endorsement is quite simple. General consensus is that people like celebrities, if those celebrities say that they like a product or a service naturally people will like what they like. It is as if by magic celebrities transfer their popularity from themselves to the products. Endorsement also might symbolize quality or any other related virtue. In order to sell a product we need to advertise and what could be better than to advertise on the shoulders of already successful sales i.e. celebrities. It is thus that this research project seeks to understand the how celebrities, and specifically their attributes affect, both positively and negatively, the purchase intention of the consumers and hence the title: Impact of celebrity endorsers attributes on consumer purchase intention Background The history of celebrity endorsement of products dates back to the 1760s. Josiah Wedgwood, the founder of the Wedgwood brand of pottery and chinaware, also called the father of the modern brand ; he used royal endorsements with regard to his brand to create a sense of aura and position the brand in such a way as to exceed its value in comparison to the value created by the product and services offered. The cigarette industry signed on entertainment personalities and used them in its ads in 1905. Since radio became commercial in the late 20s and the invention of TV screens in the 40s, celebrities have done commercials. Western culture has always flocked to the notion of a celebrity driven culture; whereby celebrities dictate the trends of the post-modern materialistic culture. Endorsements help the companies to gain strength in the market in order to be part of the consumers purchase basket. By doing so, sunrise companies prosper and develop into bug giants. Celebrities have a growing interest of the consumer population hence that image and aura is used in relation to a brand to influence the purchase decisions of people all around. This mechanism allows for change in tastes and interests with regard to the celebrity endorsement. Aristotle once said, Any brand can get a celebrity that is easy; but getting a celebrity consistent with the right brand to the right degree at the right time for the right purpose and in the right way; that is not easy. Significance of the Study The usage of famous ambassadors or celebrities in the department of marketing intervention and communications is growing since the late 1970s and has exalted to a percentage of nearly 25% at the end of the 1990s. Some researches show a positive direct economic effect of these famous endorsements despite they are very expensive. It ought to be of greath worth to the companies to know what product/brand goes with which celebrity in light of the expected outcome. Celebrity endorsements amount to millions of dollars in investments and the investment has to be on the mark to produce fruitful results. However to ensure soundness of the investment, appropriate time and money is alloted to the marketing department to match the product with the celebrity keeping in view the popularity ranking of the celebrity in question with forecasted predictions of his/her future public stance. This research measures the Impact of celebrity endorsers attributes on consumer purchase intention to keep a chec k on the consumers behavior patterns in relation to the associated celebrity endorsement. However, Although, marketing strategies if well directed could improve the message getting across thus creating a suitable link between the brand and the celebrity. In light of this, the planning process of the message and the brand equity management should cater to the celebrity appropriately. The research itself would focus on Lowe Raufs client, Nestle and how celebrity endorsements affect consumer purchase behavior and brand equity for milk. The milk industry in Pakistan is an ever growing industry with multiple competitors and multiple ad agencies vying to create effective communication channels for these brands. Milkpak for the first time in Pakistan is not the market leader and as such the use of celebrity endorsement is an effective way of readdressing that balance. Time Frame The time frame for this research project is 5 months, starting from August and ending in December. Research Proposal Submission (August 2012) Revisions to Proposal (1st September 2012) Literature Review (1st September 2012) Hypothesis Generation (1st September 2012) Theoretical Framework (1st September 2012) Methodology (1st September 2012) Data Collection (22nd September 2012) Data Compilation (6th October 2012) Data Analysis (13th October 2012) Results and Findings (20th October 2012) Final Submission (3rd November 30th 2012) Resources Zakria Fawad (Account Manager, Nestle) served as the primary source of reference as he handles the Nestle and Stylo accounts within the firm. Prior case studies generated by Lowe and Rauf also served to help gather further information of the research topic and as such was a useful resource. The GM, Anwar Kabir, was the secondary source of information, providing further insight as to the workings of the firm at a macro level. Chapter II: Lowe Rauf Lowe Rauf Lowe Rauf, Pakistan is an affiliate of Lowe and Partners international, which itself is a unit of Interpublic Group, one of the four biggest advertisement companies in the world. Situated in Karachi, Lowe Rauf firsts established itself in Pakistan in 1951 as an in-house agency of Unilever and gradually morphed into an independent company after a decade. This new independent company was called R-Lintas and was headed by Mr. Rauf who saw it grow and morph into one of the key players in Pakistans advertising industry. In the mid 90s, R-Lintas opened its doors to the Lahore market as well and has been thriving ever since in the city, creating many memorable campagins for some of the largest players in the industry, including but not limited to: Lux, Dalda, Nestle, Unilever Foods, Unilever Non Foods. In 2003, R-Lintas was taken over by Lowe and Partners International and was changed to Lowe Rauf Pakistan ever since with a new philosophy that focuses on fusing local ideas into everyday products that is known in its offices as, Populist Creativity. Mission Statement: Populist Creativity engage the many not the few to achieve top client satisfaction Vision Statement: To create the most significant, cultural and profitable IMCs in Pakistan Clients: Surf Excel, Walls, Nestle (all products), Mitchells, Rexona, Knorr, GFC fans and Stylo shoes. The Lahore office specifically caters to Nestle, GFC, Mitchells and Stylo. The most famous campaigns include: Kha Badami for Walls Daagh tau achay hotay hain for Surf Excel Commander Safeguard for Safeguard Rio Biscuits from Rio for Peak Freans Goals Objectives (2012) Continuous and stringent current client satisfaction for the next 3 years Develop effective communication channels with current client affiliates Increase research into changing consumer expectations based on the past 5 years Build and sustain corporate relationship with overseas subsidiaries Create IMC programs that consistently challenge, innovate and surprise Attract top industry clients whose contract terms with rivals are about to be expired IMC Services Offered IMC Strategy Formulation TVC Campaign Planning, Creation Execution Print Media Campaign Planning, Creation Execution Digital Media Campaign Planning, Creation Execution Media Production Media Buying Public Relations Strategy Press Releases Market Research Organizational Structure The Interpublic Group of Companies sits at the top of the chart with Lowe Partners followed by the local agency, Lowe Rauf, within Lowe Rauf, the Lahore office and the Karachi office function independently, with differing clientele. The Karachi office has eight different departments which include: Account Service, Account Planning, Creative, Finance, Media Buying, Production, Human Resource and Research. The Lahore office shares these resources for some functions, while running independently for others and thus it has smaller set of departments. It has a separate, Account Service, Creative, Media Buying and Production department, while the rest are shared with the Karachi office. Organizational Chart [Source: Lowe Rauf, Pakistan (2012). Organizational Structure, People Procedures Manual, pp. 3] Functional Departments Account Service Department: This department acts as a liaison between the agency and the client. It is responsible for maintaining the client portfolio along with working with the creative department and the client to ensure that information flows smoothly and to maintain a good working relationship with the client so that future work can also be brought in. The account services department, typically the account executive works to create a creative brief, which forms as the basis upon which the creative department comes up with ideas. Account Planning Department: The role of the account planning department is fundamentally to formulate a strategy that will drive all campaign objectives forward in a manner that is consistent with the agencys goals as well as the clients needs and the consumer perception of the brand in question. It is thus the most important department in the agency. Account planners frequently work with the research department because it is based on the information provided by the research team that they form their strategy and plans. Creative Department: The creative department is responsible for coming up with ideas for all campaigns. They use the creative brief provided by the account service department and use that to create print and TVC advertisements. The concepts created by this department are related back to the account service department which shows them to the client for approval. Often creative need to come up with multiple concepts because clients can be finicky and choosy. Media Production Department: The media production department is responsible for producing the TVC or print idea that the creative department has come up with. Once the final idea for the advertisement has been approved by the client, this department works with the creative department to create the advertisement so that a final form can be aired on television or published in newspapers, magazines etc. Media Buying Department: The media buyers use their sources and contacts to purchase advertising space wherever required at the cheapest rate possible. It is thus important to have a very low turnover rate within this department as one of the major ways through which lower rates are gained are through the media buyers contacts. These people also need to be aware of costs with regards to different locations, timings special occasions so that they can act upon it quickly, before the competition. Human Resource Department: The Human Resource Department, like any HR dept. at any organization is responsible for the planning and managing of personnel within the organization. This department mostly uses internet and websites to satisfy personnel needs, however sometimes newspaper advertisements might also be used. Market Research Department: The market research department is constantly in contact with consumers of different clients to understand how, when and why are consumer perceptions changing with regards to new campaigns and changes to brand. They also track brand health and measure equity if the client desires. Finance Department: Like with any other organization, the finance department controls all costs and cash associated with the firm at all levels. Market Strategy and USP Lowe Rauf follow a differentiation strategy in that their services are slightly expensive than most of the competition, however they make up for it by providing efficient services, that are uniquely creative as well as the fact that they are one of the fastest agencies in terms of creating campaigns. That is their major differentiating factor as well as the fact that they are highly experienced in FMCG goods and have a very successful portfolio with Surf Excel, Walls, Nestle, etc. USP: Their unique selling proposition is the fact that they can create uniquely creative advertisement campaigns within 10 days. Financial Statements Lowe Rauf Income Statement 2009 2010 Sales Rs. 22,145,385 Rs. 37,275,400 Direct Cost of Sales 0 0 Other Production Expenses 0 0 Total Cost of Sales 0 0 Gross Margin 22,145,385 37,275,400 Gross Margin % 100.00% 100.00% Expenses Payroll 9,965,423 16,773,930 Sales and Marketing and Other Expenses 3,321,808 5,591,310 Depreciation 0 0 Leased Equipment 0 0 Utilities 110,000 110,000 Insurance 0 0 Rent 1,110,000 1,110,000 Payroll Taxes 1,494,813 2,516,090 Other 0 0 Total Operating Expenses 16,002,044 26,101,330 Profit Before Interest and Taxes 6,143,341 11,174,071 EBITDA 6,143,341 11,174,071 Interest Expense 491,467 893,926 Taxes Incurred 1,535,835 2,793,518 Net Profit 4,116,038 7,486,627 Net Profit/Sales 18.59% 20.08% [Source: Lowe Rauf, Pakistan (2012). Financial Statements, People, Procedures Manual, pp. 17] Lowe Rauf Cash Flow Statement 2009 2010 Cash Received Cash from Operations Cash Sales 5,536,346 9,318,850 Cash from Receivables 15,501,770 26,092,780 Subtotal Cash Received 21,038,116 35,411,630 Expenditures Expenditures from Operations Cash Spending 10,939,820 18,414,048 Bill Payments 5,890,672 9,915,256 Subtotal Spent on Operations 16,830,493 28,329,304 Additional Cash Spent Long-term Liabilities Principal Repayment 2,100,000 2,100,000 Purchase Other Current Assets 0 0 Purchase Long-term Assets 0 0 Subtotal Cash Spent 18,930,493 30,429,304 Net Cash Flow 2,107,623 4,982,326 Cash Balance 10,522,869 15,505,195 [Source: Lowe Rauf, Pakistan (2012). Financial Statements, People, Procedures Manual, pp. 18] Lowe Rauf Balance Sheet 2009 2010 Assets Current Assets Cash 10,522,869 15,505,195 Accounts Receivable 5,787,578 8,527,857 Other Current Assets 1,331,100 1,331,100 Total Current Assets 17,641,547 25,364,152 Total Long-term Assets 0 0 Total Assets 17,641,547 25,364,152 Liabilities and Capital Current Liabilities Accounts Payable 1,157,516 1,705,571 Current Borrowing 0 0 Other Current Liabilities 0 0 Subtotal Current Liabilities 1,157,516 1,705,571 Long-term Liabilities 10,055,682 14,457,567 Total Liabilities 11,213,197 16,163,138 Paid-in Capital 12,700,000 12,700,000 Retained Earnings 2,155,612 -3,987,641 Earnings 4,116,038 7,486,627 Total Capital 6,428,350 9,201,014 Total Liabilities and Capital 17,641,547 25,364,152 Net Worth 6,428,350 9,201,014 [Source: Lowe Rauf, Pakistan (2012). Financial Statements, People, Procedures Manual, pp. 19] Chapter III: Industry Competitors Local Industry Pakistans media network has gained new benchmarks as compared to yesteryears. Once being an agriculturally dominated, Pakistan has developed in this aspect. Cable and television being accessible to wherever there is electricity and road side billboards being the hub of advertisement. Be it radio, television, billboards or internet, advertisement market of Pakistan has expanded its outreach whereby it is now creating alliance with celebrities from overseas and setting aside endorsements as per the requirement of the current times. This opportunity of hiring non- Pakistani celebrities for brand image reaches new popularity levels that were previously held by Pakistani entertainers. Pakistan is increasingly following in the footsteps of the Western world by adopting a celebrity driven culture; where latest trends, fashions and ideas are modeled after various celebrities. History is witness to the fact that investments in celebrity endorsements in Pakistan have increased rapidly in the l ast decade or so hence increasing the quality of competition as well promoting innovation in marketing strategies as well as product development. This chain of events have allowed Pakistan to grow in the positive direction hence creating awareness and increasing knowledge of the general public by means of massive advertisement projects in relation to gaining total strength of the consumer population. Huge investments require similar increases in revenue. Brand image once embossed within the consumers then the companies get their safe haven until they reap the fruit of their own mistakes. Thus companies are increasingly using celebrities to endorse their brands by either publicly using their product or appearing in advertisements for said products. The aim is to increase sales of the product by getting consumers to change their purchase behavior and buying more of the product (either by consuming it in greater quantity or buying more of the product). However celebrity endorsement does not automatically guarantee greater success, nor is the effectiveness same for every brand of a particular celebrity. Thus it becomes important for organizations to understand how celebrity endorsement affects their brand. The purpose of this thesis is to study the impact that celebrity endorsement has on a brand as well as the factors that determine the effectiveness of the endorsement for the brand in order to maintain successful brand recognition. Competitor Analysis The local Pakistani advertising industry is brimming with a multitude of advertising agencies and each day it seems a new one is opening up around the corner. However, most of the top agencies in Pakistan have been around for decades and have a stable client base with which they operate and conduct their business with. Orient McCann: McCann-Erickson is an affiliate of the Interpublic Group of Companies and is a multinational advertising agency with some of the largest and lucrative clients in the world. McCann Erickson combined with a local corporation, Orient in 1996 to form Orient McCann in Pakistan. It soon established itself as one of the best agencies in Pakistan and currently has the highest market share with major clients as Habib Bank, KFC and LOreal. Synergy Advertising: Synergy Advertising has made a name for itself in recent years by winning the award for the best print advertisements in Pakistan. It has also gained strides by roping in Moiblink as its client along with Engro Polymer and NBP. Synergy is the second largest advertising service in Pakistan today. JWT: JWT, another international company with significant backing has been in the industry for over 20 years and has some of the most loyal client base in the industry. JWT prides itself on providing discounts and other deals to its clients, which are unmatched in the industry. Its major clients include Bank Alfalah and Asiatic Bank. Interflow: Interflow was established in Pakistan in 1979 and was initially slow to get off the ground. However over the last 10 years it has consistently performed well and with international clients such as Samsung and LG, it continues to build its reputation in the market. Manhattan International: Manhattan International is one of the few advertising agencies, certainly the only recognizable agency in Pakistan that is actively affiliated with its international office. Most other agencies, including Lowe Rauf are independent organizations with the same set of rules and principles; however Manhattans strongest point is that it can take the help of its international counterparts for campaigns and that is why they are strong in Pakistan, even though they have been here for a very short duration. Their biggest client at the moment is PIA. Pak Media Com: Pak Media Coms claim to fame has been one intensely popular campaign that has made them famous on the circuit. That campaign is the recent Ufone advertisements which have taken the industry by storm. Deemed to be the most recognizable and most appreciated advertisements amongst teenagers and young adults, these advertisements have put Pak Media Com on the map. Midas: Midas has started relatively recently in Pakistan and has been able to get the Indus Motor Company as their clients, along with a recent contract with Samsung post 2012, once their partnership with Interflow expires. This has made them a prominent player in Pakistans increasingly competitive advertising landscape. Evernew Entertainment: Evernew Entertainment has been around for over 20 years but has slowly seen a decline in its client base with the emergence of new players in the industry. It still has a few significant clients, such as Dawlance, which make them a worthy competition even now. Mindshare Pakistan: Just like Evernew, Mindshare has also been in operation for a long time but has a dwindling client base, however with Nokia still in their portfolio, they are deemed significant enough by the other agencies. Argus Advertising: Argus Advertising is not a large firm (as compared to the others on this list) but they have a very large, very profitable client in Sony. Although their client base is limited, the presence of Sony in their portfolio has been the envy of many Pakistani advertising agencies. Competitor Form Sheet [Source: Lowe Rauf, Pakistan (2012). Financial Statements, People, Procedures Manual, pp. 21] Financial Ratio Comparison Lowe Rauf with Argus Ever new Ratio Analysis Lowe Rauf Argus Evernew Sales Growth 9.60% 7.20% 11.40% Percent of Total Assets Accounts Receivable 32.17% 42.06% 35.75% Other Current Assets 7.20% 5.74% 3.41% Total Current Assets 100.00% 100.00% 100.00% Total Assets 100.00% 100.00% 100.00% Current Liabilities 5.89% 6.46% 5.42% Long-term Liabilities 57.60% 34.46% 13.63% Total Liabilities 63.49% 40.93% 19.05% Net Worth 36.51% 59.07% 80.95% Percent of Sales Sales 100.00% 100.00% 100.00% Gross Margin 100.00% 100.00% 100.00% Selling, General Administrative Expenses 106.55% 85.91% 74.60% Advertising Expenses 21.25% 16.22% 15.09% Profit Before Interest and Taxes -2.60% 22.01% 37.23% Main Ratios Current 16.97 15.47 18.45 Quick 16.97 15.47 18.45 Total Debt to Total Assets 63.49% 40.93% 19.05% Return on Net Worth -29.16% 72.40% 80.99% Return on Assets -10.65% 42.77% 65.56% Additional Ratios Year 1 Year 2 Year 3 Net Profit Margin -6.55% 14.09% 25.40% Return on Equity -29.16% 50.68% 56.69% Activity Ratios Accounts Receivable Turnover 3.79 4.6 2.9 Collection Days 56 78 82 Accounts Payable Turnover 12.05 12.17 12.3 Payment Days 27 26 29 Total Asset Turnover 1.63 2.13 1.81 [Source: Lowe Rauf, Pakistan (2012). Financial Statements, People, Procedures Manual, pp. 17] Chapter IV: Literature Review Literature Overview From a marketing perspective, it is important to understand each and every aspect that has an impact on the brand (and product). Hence there are innumerable studies that have dedicated themselves to understanding the factors that lead to an increase in marketing effectiveness and leading to the ultimate aim of greater purchases and greater brand equity. Celebrity endorsement is one such factor that impacts purchase behavior and as such there have been studies that have been dedicated to not only studying the impact of this variable but also how it can be utilized to increase marketing effectiveness as well as the precautions that must be taken into account. The following reviews consist of studies relevant to this study. Celebrity Endorsement Hidden Factors to Success T

The Challenges of Being a Black Man in America Essay -- Racism, Prejud

"Black Lung" is a chronic disease of the lungs mostly associated with coal miners; "Black Magic" is the practice of witchcraft; illegal transactions take place in a a "Black Market"; a "Black Sheep" is a person who does not have the same values or behavior as their family. How does all this pertain to being a black man in America today? These examples indicate that the English language is prejudiced, and the process of learning the language teaches prejudice and passes on racist ideas to children as they learn to communicate. This results is the racist American society which we see today. However, before dealing with the burden of blackness, let us dive into what race really is. Some believe that race is a biological term, understandably so. People with similar physical appearance, such as eye shape or color, could be assumed to be of the same heritage, but this is not always true. According to the authors of Intercultural Competence, "Contrary to popular notions . . . race is not primarily a biological term; it is a political and societal one that was invented to justify economic and social distinctions. . . . One's 'race' is best understood as a social and legal construction" (32). Since race is not inherent or "naturally ordained" but a social and legal construction, the use of this term is subjective. One's "blackness" or "whiteness" is dependent on how society defines it. What are white and black anyway? As people of different origins and of different heritages, the average American is a "mutt" (of mixed ancestry). What defines what "race" the average American is or what race you are? The color you turn out to be? Is Stacy, a person who is ninety-five percent "white" and five percent "black," considered black because th... ...g the meaning to a human being. As the unknown poet said, illustrating how so many others feel: "But in his mind it wasn't lost, the one undeniable fact/That in a land of justice for all, he always would be BLACK." Works Cited Bradshaw, York W., Joseph F. Healey, and Rebecca Smith. Sociology for a New Century. Boston: Pine Forge Press, 2001. DuBois, W.E.B. The Souls of Black Folk. 1903. New York: Bantam, 1989. Gazzaniga, Michael, and Todd F. Heatherton. Psychological Science. New York: W.W. Norton and Company, 2003. Holy Bible: New Living Translation. Wheaton: Tyndale, 1996. Lustig, Myron W., and Jolene Koester. Intercultural Competence. 4th ed. San Francisco: Allyn and Bacon, 2003. Merriam-Webster's Dictionary Online http//www.m-w.com/cgi-bin/thesaurus. Rottenberg, Annette T. Elements of Argument. 7th ed. New York: Bedford/St. Martin's, 2003.

J.B.Priestley’s play, An Inspector Calls :: English Literature

AN INSPECTOR CALLS COMPARE THE LIVES OF EVA SIMTH AND SHEILA BIRLING â€Å"Property is that old fashioned way of thinking of a country as a thing and a collection of things on that thing.† This quote is taken directly from J.B.Priestleys late night post scripts on BBC radio in 1940, which were banned for being to critical of the governments actions, and can be used to sum up the capitalist view perfectly. I think this quote is made from the point of view of a capitalist who believes that the old-fashioned belief is to think of property as belonging the country and its people however the new belief, his belief, is that property can belong to individual people and not to the state or its people at all, and when a person owns his own property he can run it any way he sees fit. This is a belief which Priestly continually criticizes throughout his play. An Inspector Calls was written in 1945, the year the Second World War ended, but was set in 1911. The social climate of both years was of great unrest as was many areas of industry in Britain and many strikes took place all over the country much like the strike which took place in Mr. Birling’s factory. Priestley set the play in 1911 because of the onset of the First World War and he would be able to write the play with the advantage of hindsight, he could also make Mr. Birling look bad with his portentous beliefs and his promises of no war. He may have also set the play in 1911 because at this time he was 18 years old, working as a junior clerk in a wool firm and was about to gain his first insight into the differences between the social classes. The people he met at this age encouraged him to take part in their political arguments and discussions which were soon to influence his opinions and frame the values he was to later write about. These also led to him eventually attending university already politically aware at the age of 25. By writing the play 35 years after it was set, Priestley gave his audiences the advantage of hindsight. He wanted to do something about the injustices of society, and because only the middle and upper classes could afford to go to the theatre, his audiences were exactly the kind of people he was attacking. They were witnessing their own lives on stage and for them it may not have been a very pleasant thing to see. I believe that at the time only the middle and upper classes

Love for Your Country

I don't love my country. In fact, I fail to see how it is possible to love my country. Now, I live in America, and, from somebody who's traveled a bit, it's not too bad here. The streets are fairly clean, one is free to say more or less what one thinks (outside of school, of course), and the standard of living is fairly high. So, I like living in the US. However, I could never love America. Loving your country is a bit like loving your race, or loving all those who follow your religion: it feels nice, but it's wrong. America is simply another country. It has its fair share of nice, kind folks. It has its fair share of misers. Fully half of its population is UNDER the average intelligence, as in any other country. Fully half is above the average intelligence, too. Just because you happen to live here doesn't make you in any way superior, or in any way special. Or, for that matter, it doesn't make you in any way inferior to anybody. It doesn't mean that you may not be special, or intelligent, or whatever, it simply means that you're not any of those things just because you're American. Being proud of being American is like being proud of being Christian: how can you be proud of that? If you want to be proud, be proud of your achievements! You've taught yourself quantum physics, that's a reason to be proud. Your artwork just sold for a whole bunch of money, that's a reason to be proud. You have just learned to read Kanji, that's a good reason to be proud. However, being proud because you can wave a cross or a specific flag? Being proud of where, exactly, your house is located? Where's the sense of that? You have no impact on America. You don't, in any significant way, affect it. Were your vote to count for a hundred votes, you'd still not affect the country one whit. Therefore, why be proud of something for which you're not responsible, of something that you haven't created or affected? Call me stupid (odds are some folks will anyway), but I don't get it. I'm not saying to hate America. That's as nonsensical as loving it. What I'm saying is: why have feelings for a giant chunk of land? Why care for a particular government? Love nice people, if you will. Be proud of belonging to Mensa, if you want. Those are things you can, and should, be proud of. But being proud of belonging to a giant organization for which there are no requirements, other than that you be born there? If your self- esteem is THAT low, I'd recommend you talk to psychiatrist, not write to your congressman.